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Research papers

The production of a 'consumer' based strategy plan for the Museum of Victoria

This paper will show how the tools of marketing research, marketing, financial analysis and strategic planning were used to assist in the repositioning of the Museum of Victoria. It will show how these tools heightened the realisation that the Museum...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Simon McCall, Malcolm Ellenport
June 15, 1990
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Citation

McCall and Ellenport (1990a, June 15). The production of a 'consumer' based strategy plan for the Museum of Victoria. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-production-of-a-consumer-based-strategy-plan-for-the-museum-of-victoria